Hidden Money

The founders of Hidden Money had a powerful message: tax codes are built for the wealthy — and it’s time everyday Americans knew how to benefit from them. Their podcast was growing fast, but their digital presence couldn’t keep up. Their core challenges were:

• No Central Hub for Content: Their insightful podcast episodes and bonus resources were scattered across platforms — no single destination to host and organize everything.

• Content Scalability Needed: They were producing a large volume of content regularly, and needed a CMS that could handle it without bottlenecks.

• Lead Generation Gap: They wanted the site to do more than inform — it had to convert listeners into leads for their tax planning services.

• SEO Limitations: With ambitious growth goals, they needed a website built to rank — from site speed to structure to search engine visibility.