Video Production
CFA Institute needed to prove that their certification delivers measurable business value to employers, not just career benefits to individuals.
Core Business Challenges:
ROI Justification Gap: Employers investing $3,500-$4,600 per employee plus study time needed proof of business returns
Competitive Positioning: Differentiating CFA against MBA programs, FRM certification, and other credentials
Market Education: Helping HR managers and executives understand CFA value versus newer certifications
Sales Support: Providing concrete evidence for B2B conversations with corporate partners